At the end of every month most bloggers like to check their traffic stats to see how they are doing. Are the blogging audiences growing or declining? One our local bloggers likes to crow at the end of the month that he is the top dog in town. He published this graphic on his blog today. I have cropped the original to just show his traffic and mine, because I will only be providing some perspective on those two cases.
Below is a similar Quantcast graphic, only instead of page views I have chosen the number of people visiting the sites for the comparison. While page views are an interesting statistic, it is possible for a individual blogger to drive up his pages views by logging in and keep reading the pages, over and over again thus driving up his page view count. [I am not saying this is the case here, only that it is possible.] On the other hand it is harder to fake the number of people visiting a specific blog.
As you can see more people are visited this blog than the crowing blogger's site. It all depends on the chosen metric.
Checking the stats on Alexia another site that keeps track of traffic, we find these interesting tidbits. In this analysis the close to one (1) as in “number one” is the best possible score. The farther from (1) you are the ranking decreases. For the site to be compared graphically the rank must be <100,000. As you can see our bragging blogger did not make the cut.
- There are 1,294,545 sites with a better three-month global Alexa traffic rank than Jeffpelline.wordpress.com. We estimate that 59% of this site's visitors are in the US, where it has attained a traffic rank of 362,252. It is relatively popular among users in the city of Sacramento (where it is ranked #6,632). Visitors to Jeffpelline.wordpress.com spend about two minutes per visit to the site and two minutes per pageview. Approximately 44% of visits to the site are referred by search engines.
Where as this blog has a US Rank of 88,323 which is under the <100,000 bench mark.
- Ncwatch.typepad.com has a three-month global Alexa traffic rank of 332,940. Visitors to it view 1.7 unique pages each day on average. The site is relatively popular among users in the city of Sacramento (where it is ranked #4,589). Visitors to the site spend approximately four minutes per visit to the site and two minutes per pageview.
Both of the blogs are part of the Sac Bee Connect program, which generates Sacramento Traffic. So far, this site ranked higher in attracting more Sac Bee Readers than the bragging blogger. However, these are just estimates and can change rather rapidly.
I write about subjects that are of interest to me, and I hope my readers. If I just wanted to drive up my traffic numbers for the sake of having high numbers, I would be posting more Tea Party YouTube videos with patriotic music. When I posted one such YouTube videos in November, the daily visitors peaked 15,000 a day, just prior to the 2010 election.
Now you know more about the numbers game. It all depends on what numbers are most important. Here are some fun tools your can play with to see how your favorite site's traffic is holding up: