Russ Steele
The Annual Internet Survey by the Annenberg School for Communication's Center for the Digital Future is out and has some interesting information for our local newspaper. They often disagree with my posts on the viability of newspapers so you will not see this information in your local newspaper, only here. You decide if this information is important. Full summary of the report here. I have posted a link to Consumer Behavior discussed in the Digital Future report on the ERC Blog.
Media Online:
New Users And Very Experienced Users -- New users and very experienced users report wide differences in use of a variety of online media. New users spend considerably more time online playing computer games -- an average of 1.2 hours per week more than very experienced users. Very experienced users spend more time than new users reading online newspapers, books, and magazines, and listening to online radio.Would You Miss The Print Edition Of Your Newspaper? -- In a new question, respondents who read print editions of newspapers were asked if they would miss the offline edition if it was no longer available. While more than half of respondents (52 percent) expressed some level of agreement with this question, 27 percent disagreed.
Does Online Content Lead To Cancelled Print Subscriptions? -- Twenty-one percent of Internet users agreed that they have stopped a subscription for a newspaper or magazine because they now get the same or related content online.
Posting Information Online -- Distributing original content created by Internet users -- whether through a blog, display of photos, or maintaining a personal Web page -- continued to increase. In the current Digital Future Project, 41 percent of Internet users said they post photos online -- an almost fourfold increase in only four years. Smaller but steadily growing percentages of users said they maintain their own Web site or keep a personal blog.
